Green Acres Farm

Green Acres Farm, LLC

Creative Direction | Brand Identity | Strategy

Since 1914, the York family has been working the land of Western Kansas to feed the nation. Eager to diversify, they launched Green Acres Farm, entering the emerging Kansas industrial hemp industry. What began as a bold move quickly grew into one of the fastest-growing hemp businesses in the state.

In 2020, I partnered with the York family to bring this new venture to life, focusing on creating a brand that was both modern and approachable. The goal was to design a streamlined logo that not only reflected the Green Acres Farm name but also captured the essence of their hemp seedling greenhouses—a nod to their agricultural roots.

Given that the primary customer base was older adults seeking alternative pain management, clarity and simplicity were key. I developed packaging that was clean and easy to read, ensuring it spoke to a wide age range. From the logo to the product labels, every detail was crafted to evoke a sense of natural wellness and accessibility.