Tomorrow is Made Campaign

Fort Hays State University

Creative Direction | Design | Strategy

"Tomorrow is Made" is a campaign developed as part of a larger branding initiative at Fort Hays State University, following a personality and identity workshop led in partnership with Carnegie in 2018. Through collaborative sessions with hundreds of campus stakeholders, we defined the university’s brand personality as a determined contender, inspired innovator, and caring provider.

Building on these insights, the Strategic Communications creative team crafted the "Tomorrow is Made" campaign to bring the determined contender spirit to life, highlighting qualities like perseverance, pride, and a strong work ethic. Our goal was to create an active, forward-looking voice and visual style that would resonate with prospective students, especially high school seniors ready to take ownership of their future. The message was simple but powerful: Tomorrow isn’t given—it’s made.

All materials featured here were concepted and/or designed by me and were used by the Admissions team throughout the 2020–21 recruitment cycle.